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Why Most Marketplace Sellers Struggle After Initial Growth | Marketplace scaling

Why Most Marketplace Sellers Struggle After Initial Growth

The Post-Launch Plateau Problem The first 3–6 months of selling on a marketplace feel exciting. Sales increase. Ads convert. Reviews build. Momentum feels unstoppable. Then something changes. Sales flatten. Ad costs rise. Inventory planning becomes messy. What once felt like rapid progress turns into a frustrating plateau. Most sellers blame competition — but that’s rarely […]