You’ve submitted your Brand Registry form, uploaded all the necessary documents, and included your product images. 

Then comes the surprise: Amazon rejected your application. 

The reason? 

“Brand name not visible in the image.” 

It seems like a small detail, but for Amazon, it’s a deal-breaker. If your brand name doesn’t appear exactly, clearly, and physically in the image, your Brand Registry won’t be approved. 

Let’s break down why these matter and how to do it right. 

Why Amazon Wants the Brand Visible in the Image 

Amazon needs to verify that your product belongs to your brand, not just in documents, but in the real world. 

That means the brand name must be 

• Physically printed, stitched, or labeled on the product or packaging 

• Clear and readable in the submitted image 

• Spelled exactly as it appears in your trademark or application

   

They won’t accept:

• Photoshop overlays 

• Edited or digitally added brand names 

• Poor-quality photos where branding is unclear

   

This is a key step in preventing counterfeit brands and unauthorized sellers from enrolling. 

 The Most Common Mistakes Sellers Make 

Many sellers fail Amazon Brand Registry Image verification because of these simple errors: 

• Submitting mockup designs or digitally edited logos
• Using lifestyle images with the product far in the background.
• Showing packaging only but not the actual product.
• Blurry, low-resolution photos where the branding can’t be read.
• Mismatched spellings (like “Acme Tech” in the image, but “AcmeTech” in the form)

These rejections slow down your application and force you to submit everything again. 

How to Pass Image Verification the First Time 

Here’s how to ensure your images meet Amazon’s Brand Registry standards:

Use real, unedited photos of your product.  
Make sure your brand name appears clearly on the item or packaging. 
Match the spelling exactly with your registered trademark.
Use good lighting and sharp resolution so there’s no ambiguity. 
Include both product and packaging if possible. 
Avoid any filters, overlays, or added text. 

If you’re not sure whether your image meets the mark, show it to someone who has successfully passed verification or, better yet, get it reviewed by an experienced team like ReyEcomOps. 

Final Thought: Your Image Is Proof of Ownership 

Amazon doesn’t just want paperwork. They want to see proof that the product you’re listing is truly yours and your image is the first place they look. 

A clear, properly branded photo could be the difference between fast approval and a long delay. So take your time, get the shot right, and avoid digital shortcuts that might cost you your Brand Registry.