Walmart Tests In-Store Displays for Marketplace Sellers

Walmart is piloting a new way to bring its online marketplace into stores, giving third-party sellers valuable exposure to in-person shoppers.

At its new Cypress, Texas, store, Walmart has added QR codes next to select items like a Kenmore washing machine, Weber grill, Vizio TV, and Huffy bike. Shoppers can scan the codes through the Walmart app to purchase online, access more product variations, or even schedule services like installation.

The goal, according to Walmart SVP Manish Joneja, is to “remove the barrier between online and offline” and make more customers aware of the retailer’s massive online assortment.

For sellers, this program comes at no additional cost. Walmart works with proven partners and merchants to select which products to highlight, tailoring choices by demand and seasonality.

For now, the QR code test is limited to the Cypress location. Walmart will collect feedback before deciding whether to expand, but the move reflects its larger push to grow its marketplace—already up nearly 20% year over year.

By blending digital convenience with in-store discovery, Walmart may be shaping a new model for how marketplaces and physical retail work together.