Why Amazon Success Slips Away (Even When You’re Doing Everything Right)

The most dangerous issues on Amazon aren’t dramatic they’re subtle. They build over time and slowly chip away at your performance, rankings, and profit. 

Here are some of the often overlooked yet common issues we fix for brands stuck in the middle: 

• Data mismatch between Seller Central and inventory systems leads to errors in price, quantity, or shipping times—often resulting in policy flags 

• Competing with your own resellers causes internal Buy Box wars, margin loss, and poor brand control 

• Catalog chaos from old or third-party listings—when your ASINs are linked to outdated or unauthorized listings that confuse customers and weaken your authority 

• Overused coupons and deals that kill long-term margins without actually improving ranking or reviews 

• Keyword cannibalization, where too many campaigns bid on the same terms, driving up costs and killing performance 

• No off-Amazon strategy, which leaves your brand totally dependent on Amazon traffic (and vulnerable to algorithm changes) 

• Generic customer service responses that create frustration and damage feedback scores 

• Packaging and prep issues flagged by FBA, causing delays, unexpected fees, or warehouse rejections
   

Individually, these may seem small. But combined, they create a leaky bucket—one that keeps your store from reaching its full potential.