Most sellers think eBay SEO is about stuffing keywords into titles. But Cassini — eBay’s ranking engine — is far more advanced. It ranks listings based on relevance, structure, and buyer experience. If your visibility is dropping, it’s time to uncover the hidden SEO rules shaping 2025’s search results.
1. Title Formats That Actually Rank
Your title is Cassini’s first impression.
Use a clean, data-friendly format:
Brand + Model + Key Feature + Size/Color + Condition
Example: “Sony WH-1000XM5 Noise Cancelling Headphones Black New”
Avoid filler words like “WOW!” or “Best.” Cassini prioritizes clarity and structured information. Always use full 80 characters strategically and mirror how buyers search.
2. Item Specifics & Structured Data: eBay’s SEO Backbone
Item specifics (brand, size, color, UPC, etc.) are more than form fields—they’re ranking signals. The more complete your listing, the stronger your visibility.
Cassini favors listings with:
Correct categories and identifiers (UPC/EAN/MPN)
Fully filled specifics (no blanks or “Other”)
Consistent structure across all SKUs
For sellers or eBay account managers, this is the foundation of scalable SEO.
3. Behavioural Signals Cassini Tracks Quietly
Optimized titles and data only go so far. Cassini also measures how buyers interact with your listings:
CTR (Click-Through Rate): Are shoppers clicking your results?
Conversion Rate: Do clicks become sales?
Return Rate: High returns hurt ranking.
Dispatch Time: Fast shipping boosts visibility.
A low return rate and quick dispatch tell eBay your store delivers trust — and Cassini rewards that.
4. The Modern eBay SEO Strategy
In 2025, SEO isn’t just about keywords — it’s about behavioral performance and structured precision.
For agencies offering eBay account management services, focus on:
Title optimization and keyword mapping
Data completeness and category accuracy
Monitoring CTR, sales velocity, and return rates
The best listings aren’t those that look good — they perform well across the entire buyer journey.
Final Thought
Cassini rewards consistency, clarity, and customer satisfaction. Update your eBay product listings regularly, test new title formats, and monitor behavioural data like CTR and returns. The sellers who master these hidden SEO rules will own the top ranks in 2025.
