How to Set Up Seller Accounts on Amazon, Walmart, eBay, Temu, and Etsy Without Getting Stuck

Getting started on e-commerce marketplaces is exciting—but if you’ve ever tried to register as a seller, you already know how frustrating the process can be. Each platform has its own requirements, documentation, and approval hurdles. A mistake at this stage can delay your launch for weeks—or worse, get your application rejected.

In this guide, we’ll break down the account setup process for Amazon, Walmart, eBay, Temu, and Etsy, along with common problems sellers face and how to fix them. If you’re struggling, professional services like Amazon store setup services, Walmart account management, eBay account management services, Etsy account management, and Temu account management services can make the process much smoother.

Amazon Seller Account Setup

Requirements:

Government-issued ID (passport or driver’s license).
Bank account in a supported country.
Credit card for verification.
Tax information (SSN/EIN for the U.S.).
Phone number for verification.

Steps:

Go to sellercentral.amazon.com.
Choose the Individual (no monthly fee, but $0.99 per item sold) or Professional plan ($39.99/month).
Enter personal/business details, tax info, and bank details.
Upload identity verification documents.
Complete a video verification call (Amazon now requires this for many regions).

Common Problems & Fixes:

Problem: Rejected ID documents.
Fix: Ensure documents are not expired, match your account name exactly, and are uploaded in high resolution.
Problem: Bank not accepted.
Fix: Use a marketplace-approved bank (Payoneer or Wise if you don’t have a local option).

Pro Tip: If you find the process overwhelming, consider Amazon store setup services to ensure your account is created without errors.

Walmart Seller Account Setup

Requirements:

U.S. Business Tax ID (EIN, not SSN).
U.S. Business address.
W-9 form.
U.S.-based bank account.
Prior e-commerce experience (Walmart is selective).

Steps:

Apply at marketplace.walmart.com.
Provide tax details, business verification, and banking info.
Wait for approval (can take 2–4 weeks).
Once approved, complete onboarding in Walmart Seller Center.

Common Problems & Fixes:

Problem: Application denied for “lack of experience.”
Fix: Provide proof of sales history from Amazon, Shopify, or eBay. Screenshots of order history often help.
Problem: Delayed approval.
Fix: Reach out via Walmart Seller Support to expedite review.

Pro Tip: Walmart account management services can help streamline setup and ensure your business meets Walmart’s strict requirements.

eBay Seller Account Setup

Requirements:

Valid government ID.
Payoneer or bank account for payouts.
Email and phone number verification.

Steps:

Register at ebay.com/sellercenter.
Select individual or business account.
Link Payoneer/bank account.
Set up payment method for fees.

Common Problems & Fixes:

Problem: Selling limits (new sellers often restricted to 10–50 items per month).
Fix: Build up positive feedback, request higher limits after 90 days.
Problem: Payoneer account mismatch.
Fix: Ensure names and details match exactly on eBay and Payoneer.

Pro Tip: New sellers often benefit from eBay account management services to handle listings, limits, and compliance smoothly.

Temu Seller Account Setup

Requirements:

Business license (Temu does not accept individual sellers).
Warehouse or dropship capabilities.
Strong product catalog.

Steps:

Apply at Temu Global Seller Registration.
Provide business license, tax details, and product catalog.
Wait for review (Temu is highly selective).

Common Problems & Fixes:

Problem: Rejected applications for small sellers.
Fix: Demonstrate ability to supply inventory at scale. Highlight past marketplace experience.
Problem: Limited product categories.
Fix: Focus on trending items Temu prioritizes (home, fashion, accessories).

Pro Tip: Since Temu is competitive, professional Temu account management services can help sellers meet compliance and grow faster.

Etsy Seller Account Setup

Requirements:

Products must be handmade, vintage, or craft supplies.
Bank account.
ID verification.

Steps:

Go to Etsy.com/sell.
Create a shop name and add first product.
Set up payment method and billing.
Verify identity.

Common Problems & Fixes:

Problem: Shops suspended shortly after launch.
Fix: Upload clear ID, avoid uploading mass-produced items that don’t meet Etsy’s handmade/vintage policy.
Problem: Payment holds for new sellers.
Fix: Build trust by fulfilling orders quickly and maintaining strong reviews.

Pro Tip: Etsy account management services can help with compliance, SEO-friendly listings, and account growth.

Key Takeaways

Amazon & eBay are easier to join as individuals.
Walmart & Temu require established businesses and proof of experience.
Etsy is best for handmade and niche sellers.
For faster onboarding, services like Amazon store setup services, Walmart account management, eBay account management services, Etsy account management, and Temu account management services can save time and reduce risks.