Image & Content Compliance – Why Marketplaces Reject Product Photos and Descriptions (and How to Fix Them) 

One of the biggest frustrations sellers face on Amazon, Walmart, eBay, Temu, and Etsy is having their product listings rejected or suppressed because of image and content violations. 

It often feels unfair — but in reality, marketplaces are just strict about how products are presented to customers. Following their rules not only avoids rejections but also boosts visibility and conversions. 

In this step-by-step tutorial, I’ll walk you through: 

1. Marketplace image rules. 
2. Content compliance guidelines. 
3. Step-by-step fixes for each platform. 
4. Pro tips for staying compliant long-term. 

 Step 1: Amazon Image & Content Compliance 

Amazon Image Rules: 

• Main image must be on a pure white background (RGB 255,255,255). 

• Product must fill at least 85% of the frame. 

• No watermarks, logos, or text overlays. 

• No models for certain categories (e.g., adult, electronics).

Amazon Content Rules: 

• Titles: 200 characters max, no promotional terms (e.g., “Best Deal”). 

• Bullet points: 5 max, focused on features/benefits. 

• Descriptions: Must be factual, no HTML styling beyond basic formatting.

Fixing Amazon Errors: 

1. Go to Seller Central → Inventory → Suppressed Listings. 

1. Check the error message (e.g., “Image doesn’t meet requirements”). 

1. Re-upload a compliant image. 

1. For text issues, edit your listing → save → resubmit.

Pro Tip: If you’re new, working with Amazon store setup services ensures every listing is compliant before it goes live. 

Step 2: Walmart Image & Content Compliance 

Walmart Image Rules: 

• Minimum resolution: 1000×1000 px. 

• White background for main image. 

• Lifestyle photos allowed as secondary images. 

• No text, borders, or extra graphics. 

Walmart Content Rules: 

• Titles: Max 75 characters. 

• Must include brand + item type + key feature. 

• No promotional words like “Free Shipping” or “Hot Deal.”

Fixing Walmart Errors: 

1. Log into Seller Center → Manage Items. 
2. Check which listings are flagged under “Content Errors.” 
3. Edit product → correct title/description → save & resubmit.

Pro Tip: Walmart account management services can handle ongoing compliance checks to prevent your listings from being unpublished. 

Step3: eBay Image & Content Compliance 

eBay Image Rules: 

• Minimum size: 500×500 px (recommend 1600×1600 px). 

• No watermarks or text. 

• Use clear product-only photos.

eBay Content Rules: 

• Titles: 80 characters max. 

• No all caps, no prohibited terms. 

• Must match product accurately.

Fixing eBay Errors: 

1. Go to Seller Hub → Listings → Active. 
2. Listings with errors will have a warning icon. 
3. Edit → upload new images or fix description. 

Pro Tip: eBay account management services can help optimize listings while keeping them policy-compliant. 

 Step 4: Temu Image & Content Compliance 

Temu Image Rules: 

• Requires HD quality lifestyle images in addition to white-background product photos. 

• Minimum 1000×1000 px. 

• No blurry or pixelated images.

Temu Content Rules: 

• Detailed product specifications required. 

• Over-promising terms like “100% guaranteed” not allowed.

Fixing Temu Errors: 

1. Go to your Temu seller dashboard. 
2. Any rejected listing will appear under Product Review → Rejected. 
3. Click Edit → Upload corrected photos or adjust descriptions. 

Pro Tip: Temu account management services help sellers get faster approvals by ensuring listings meet Temu’s stricter visual standards. 

Step 5: Etsy Image & Content Compliance 

Etsy Image Rules: 

• Minimum 2000 px on the shortest side. 

• Handmade/vintage items must use authentic product photos (no stock images). 

• Lifestyle images encouraged.

Etsy Content Rules: 

• Product descriptions must include materials, process, and personalization options. 

• Misrepresenting factory-made goods as handmade = suspension.

Fixing Etsy Errors: 

1. Log into Shop Manager → Listings. 
2. Suspended or hidden listings will have alerts. 
3. Edit → replace images with your own → rewrite description → republish. 

Pro Tip: Etsy account management services can boost SEO while keeping your listings authentic and compliant. 

 Step 6: Long-Term Compliance Tips 

• Keep a master folder of compliant product photos (white background + lifestyle). 

• Review style guides for each marketplace once a quarter (they change often). 

• Avoid copying competitor descriptions — write unique content. 

• Use tools to monitor suppressed or rejected listings daily. 

 Quick Recap 

• Each marketplace has its own strict rules for images and descriptions. 

• Amazon and Walmart are stricter on format, while Etsy is stricter on authenticity. 

• Fixing rejections is about correcting and resubmitting, not fighting the system. 

• Professional services can help avoid costly listing delays. 

 What’s Next? 

Coming up: 
Blog #6: Inventory Sync Issues Across Multiple Marketplaces – How to Avoid Overselling and Stock Errors. 

  Get Your Listings Reviewed (For Free) 

Not sure if your images and descriptions meet marketplace standards? 

We’re offering a free compliance review of 5 product listings (Amazon, Walmart, eBay, Temu, or Etsy). Our experts will:

• Spot violations before they cause rejections. 

• Suggest quick fixes for SEO and compliance. 

• Give you a checklist to keep all future listings compliant.

Submit your listings today and avoid unnecessary rejections tomorrow!