Marketplace Account Suspension – Causes and Recovery Steps

Few things scare online sellers more than this email: 
👉 “Your selling account has been suspended.” 

It can happen on Amazon, Walmart, eBay, Temu, or Etsy — sometimes without warning. Sales stop instantly, cash flow freezes, and your entire business feels at risk. 

The good news? Most suspensions have clear causes, and with the right approach, you can recover. 

Let’s look at the most common suspension problems and their solutions. 

Problem 1: Policy Violations 

Example: 

• Listing restricted products (e.g., supplements, branded goods). 

• Using misleading titles or keywords. 

• Selling in a gated category without approval. 

Solution: 

1. Review the violation notice carefully. 
2. Remove or edit non-compliant listings. 
3. Submit a Plan of Action (POA) explaining: 
4. What caused the violation. 
5. What you fixed. 
6. How you’ll prevent it in the future. 

💡 Pro Tip: Professional Amazon store setup services and Walmart account management help prevent policy mistakes before they happen. 

Problem 2: Poor Account Health 

Example: 

• High late shipment rate. 

• Too many order cancellations. 

• Negative feedback or claims. 

Solution: 

1. Audit your Order Defect Rate (ODR) or equivalent seller score. 
2. Fix operational issues (shipping, packaging, communication). 
3. Provide detailed corrective actions when appealing. 

💡 Walmart, eBay, and Temu are especially strict with cancellation rates. Keep inventory synced. 

Problem 3: Inauthentic Product Complaints 

Example: 

• Buyers report “fake” or “counterfeit” items. 

• Competitors file false authenticity claims. 

Solution: 

1. Submit invoices from authorized suppliers or manufacturers. 
2. Include letters of authorization if needed. 
3. Respond quickly — ignoring authenticity complaints often leads to permanent bans. 

Problem 4: Multiple Accounts 

Example: 

• Opening more than one Amazon or Walmart seller account without permission. 

Solution: 

• If you need multiple accounts, request formal approval first. 

• If already suspended, appeal by proving legitimate business reasons (different brands, inventory, or regions). 

Problem 5: Customer Complaints 

Example: 

• “Item not as described.” 

• “Wrong size/color received.” 

• “Fake reviews suspected.” 

Solution: 

1. Fix listing accuracy (clear titles, images, descriptions). 
2. Improve packaging and fulfillment checks. 
3. Address review policy violations. 
4.  Recovery Roadmap 
5. Identify the exact reason for suspension (don’t guess). 
6. Write a strong Plan of Action (fact-based, no emotions). 
7. Submit documents (invoices, IDs, compliance certificates). 
8. Follow up — most appeals take 48–72 hours, but some require escalation. 

Quick Recap 

• Suspensions usually happen due to policy violations, poor account health, or authenticity complaints. 
• Each marketplace has its own rules — but the process always involves identifying the cause, fixing the issue, and submitting a POA. 
• Prevention is always cheaper than recovery.  

What’s Next? 

Coming soon: 
Blog #10: Scaling Across Platforms – Expanding Without Burning Out. 

⚡ Free Suspension Recovery Assessment 

If your account has been suspended on Amazon, Walmart, eBay, Temu, or Etsy — don’t panic. 

We’re offering a free suspension recovery assessment, where our marketplace experts will: 

• Review your suspension notice. 

• Identify the exact cause. 

• Draft an outline for your appeal. 

📩 Get your free assessment today and take the first step toward reinstating your account.